The approach
Make the hard conversation easier to begin.
Insurance education should feel like a service before it feels like a sale. Viviana Cotua pairs useful Spanish-language teaching with the discipline of a performance funnel, so every campaign can answer a simple question: did trust become a qualified next step?
Bring the right people in
Paid traffic introduces a focused invitation to families already thinking about protection, retirement, and what comes next.
Teach before you ask
A Spanish-language masterclass makes complex insurance decisions feel clear, useful, and worthy of a live conversation.
Measure the next step
Attendance, appointment quality, and close rates show what deserves to be repeated — and what needs to change.
The pilot
Start small enough to learn. Build strong enough to repeat.
We begin with a tightly measured campaign, then look at the whole path: acquisition economics, attendance, appointment quality, and close rates. The goal is not a busy calendar. It is a working system that can earn its way into a weekly rhythm.
A clearer way forward
Turn a trusted lesson into a qualified conversation.
If you serve Hispanic communities and want to test a better first step, let’s compare notes. We’ll start with the audience, the offer, and the state-specific guardrails.
Start a conversation